It was first published on April 19, 2000. As of June 2004, its average circulation was over 2.7 million copies, two thirds by subscription. A South African edition was first published in April 2002; according to the South African Advertising Research Foundation, its average readership was over 300,000. The editor of the South African edition is Samantha Page. The magazine's newsstand sales fell 15.8% during the first half of 2010, while its subscription circulation increased.